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Don’t Be Creepy, and Other Ways to Make Data-Driven Marketing Effective

This article originally appeared in Re/code. Back in 2004, “The Polar Express” sounded like a sure-fire holiday hit: A big-screen version of a beloved children’s book, brought to life through...

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MITX Future Leaders Discuss Millennials & the Future of Marketing on Market...

Everyone is trying to understand Millennials, how to reach them, and how to market to them in today’s digital age. MORE…

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